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Entries in Social Software (8)

Thursday
Sep292011

What counseleth ye?

Need advice on your Social Media strategy? Gartner has scheduled a discussion on Oct 4th to discuss and answer questions Social Media. However, this discussion is unique in that instead of a teleconf+webinar, the discussion will take place on twitter. You will need to follow the  #GartnerChat hashtag and @BradleyAnthonyJ, @CRozwell, @EliseOlding and @Gartner_inc  on Twitter to participate in the discussion and/or ask questions.

Here is the description:

In this Gartner Twitter Chat, we’ll explore the critical trends that are upending social programs as business get social. Key topics will include:

  1. What makes social media so powerful?
  2. How can organizations take a strategic approach to social media?
  3. How can social media transform how you do business?
  4. How do you measure the value of social media?
  5. What are the major best and poor practices that mean the difference between success and failure?

This Gartner Twitter Chat will take place October 4, at 3 ET (noon PT) on Twitter with Anthony Bradley, Carol Rozwell, and Elise Olding. Please join us on Twitter using  #GartnerChat. Follow our hosts: @BradleyAnthonyJ, @CRozwell, @EliseOlding and @Gartner_inc

More info here.

Thursday
Jan272011

Social File Sharing vs. Traditional File Shares in the Enterprise 

A relevant paper by N. Sadat Shami, Michael Muller, David Millen of IBM Research:
Most of the paper is blatantly self-serving, in that all it talks about is a file-sharing product IBM is working on and how it will revolutionalize file sharing in an enterprise. Moreover, the paper doesn't highlight any drawbacks of using a social file share in an enterprise, just the benefits. I am usually wary of such publications. However, what I found most interesting in the paper was the comparison between the Social File Sharing and Traditional File shares:
In traditional group information repositories, files are  usually organized in user created folder hierarchies [17]. Files are found by traversing these hierarchies or by conducting a search. Files within folders are displayed in sortable lists of different layouts of thumbnail icons. In contrast, files in a social file sharing system do not exist within depths of folder hierarchies, but are organized through other, non-hierarchical metadata such as tags, collections, ownership, and records of sharing activities.  This eliminates the need to create complex and often idiosyncratic folder structures.  
Group information repositories provide limited means of annotating a file. The file system automatically provides certain metadata such as creation and modification date, the file type and thumbnail icon. Other attributes such as keywords and comments may be stored in the file system, but they are application-dependent and do not appear reliably for all file types. Consequently, opportunities for discovering relevant files are limited, and users have to rely on memory to recall the purpose of their folders, or create workarounds like storing “readme” files in each folder [27].  Some group information repositories allow users to make copies of files [17]. This causes files to become out of sync, increases clutter and creates confusion [25]. However, in the absence of a copying approach, users of folder-based file-sharing services are reluctant to modify the attributes or content of files that “belong” to other users [17].  
   Figure 1
Figure 1 highlights these differences between the hierarchical nature of traditional group repositories and the flat nature of social file sharing systems. Social file sharing systems make the metadata associated with a file easily accessible and provide multiple opportunities for file access through different design features. The metadata can be used to pivot browse to related content. Figure 1 (b) shows how more opportunities for discovering files are provided through a social file sharing system. Attributes of a file such as the owner, access control setting, and whom it was shared with and downloaded by, can lead to multiple design features that make finding the file and related files easier.  For example, a person may view all the files owned by a particular user, a collection of files created by a user, all the files associated with a tag, or a list-ordered view of public files that were downloaded the most. Additionally, file interaction information can be published in a recent events stream that supports pivot browsing for easy access.
What benefits, and more importantly drawbacks do you foresee in using a Social File Sharing system in your enterprise? You can email me your thoughts.

 

Sunday
Jan092011

Please, please, please don't call it "Social Networking", unless you wanna appear clueless

These days I am seeing a gross, egregious, and flagrant misuse of the term "Social Network". Every company that implements a micro-blogging solution w/ profiles for their employees wants to call the implementation a "Social Networking" platform. These apps are almost exclusively “social media” platforms. Nothing to do with Social Networking. Social Networking is when you use the transactional data from these Social Media apps to create Social Graphs and perform a Social Network Analysis (SNA).
 

Now anytime, anyone use the term Social Network incorrectly, I send them the following diagram, and hope that they correct themselves:



(The source for this venn-diagram is available as a Google Drawing at  http://bit.ly/SocialMedia_vs_SocialNetwork . Please feel free to send to anyone who misuses the term Social Networking)
 
Some thoughts:
Setting up an internal (contained) social media sites (e.g. yammer, chatter, lotus connections etc) should NOT be the end-goal in itself. The Social Graph generated from the interactions on the site should be used to improve the employee experience e.g. by performing social network analysis or using the Social Graph to add relevancy in the query results on the Enterprise Search Engine etc. Lots of use cases……

Sunday
Apr112010

tripartite structure of a tag (label)

"[T]he inherent tripartite structure of a tag which potentially informs us a) about the resource being tagged, b) about the identity of the tagger and c) about the interests of the tagger, all combine to define the ternary relationship between them. When this is multiplied by ‘x’ number of tags in a given system, it opens a veritable pandora’s box of application options." - Simon Edhouse

Source
Edhouse, S. (2009, August 21). Who is “Everybody”? Retrieved April 11, 2010, from You're It!: http://tagsonomy.com/index.php/who-is-everybody/



Thursday
Jan142010

Your Community vs. Your Sponsor. Always choose to be true to your Community

Some words of wisdom from Anthony Bradley of Gartner:

Always choose to be “true to the community” over supporting the interests of a sponsor. Even though money comes from a sponsor. The power comes from the community. Without the community there is no power to attract sponsors. Think of it this way:

  • If you lose a sponsor but keep the community, you will get another sponsor.
  • If you keep the sponsor but then lose the community, you will lose all sponsors (including the one you tried to keep)

The same philosophy applies to all social media implementations. Being “true to the community” is paramount.